Automotive applications accounted for a bulk of TPU film consumption in 2012, with 25% of overall volume share. Film demand for building and construction, another key product avenue, is expected to reach USD 75.8 million by 2018, growing at a CAGR of 7.6% from 2013 to 2018. Leisure and sports, along with furniture applications are expected to offer promising growth opportunities for market participants in the near future. Pricing issues, coupled with higher availability of cheaper substitutes is expected to present a challenge for participants, in terms of product penetration. To request a sample copy or view summary of this report, click the link : http://www.grandviewresearch.com/industry-analysis/tpu-films-industry Further Key findings from the study suggest: The global market for TPU films was estimated to be USD 405.8 million in 2012, with corresponding market volumes of 44,457.3 tons; and is expected to grow at a CAGR of 7.5% from 2013 to 2018 Asia Pacific is expect...